Hello, my name is
Asad Suman
WordPress & Shopify Developer
About me
AI-Driven WordPress Developer Focused on Automation & Business Growth
Hello, I’m Asad — a Full Stack WordPress Developer with 7+ years of experience building professional WordPress websites, WooCommerce platforms, custom plugins, and scalable web solutions for clients worldwide.
I work with businesses, startups, and agencies to create modern websites that are fast, scalable, SEO-focused, and built for long-term growth.
Problem Solving & Project Ownership
I believe development is more than just completing tasks. I focus on understanding the business goal behind every project so I can provide practical, scalable, and reliable solutions. I take ownership of the development process and always try to make projects smooth and stress-free for clients.
AI Automation & Smart Workflows
I actively work with AI-driven tools and automation systems to improve workflows, reduce repetitive tasks, and create smarter user experiences. From AI integrations to automated business processes, I help businesses use modern technology to save time and improve efficiency.
Custom Plugin Development/API Integration
I have strong experience developing custom WordPress plugins and extending existing systems based on project requirements. Whether it’s API integrations, dynamic functionality, custom WooCommerce features, or business-specific workflows, I focus on writing clean and maintainable solutions.
Team Collaboration & Communication
I enjoy collaborating with agencies, designers, marketers, and development teams. Clear communication, organized workflow, and regular updates are important parts of how I work. I adapt quickly to existing systems and can work independently or as part of a larger team.
Detail-Oriented Development
I pay close attention to details throughout the entire development process — from layout structure and responsiveness to performance, SEO, and user experience. Clients appreciate that they don’t need to repeat the same instructions multiple times because I carefully follow requirements and stay organized.
Experience
03/2022 – Present
Pilar Global
Head of IT
- Led a cross-functional team across 10+ WordPress projects, delivering 98%+ of projects on time.
- Migrated 5 legacy websites to headless-ready WordPress setups, reducing average page load time from 6s to under 2s.
- Oversaw website maintenance, security improvements, and performance optimization.
2020-2021
Watson Creative
Full Stack WordPress Developer
- Built custom WooCommerce features, includes checkout flows, dynamic pricing, and subscriptions, increasing average order value by 18%.
- Built and maintained WordPress API integrations with CRMs, payment gateways, and SaaS platforms.
- Delivered SEO-optimized site architecture, contributing to a 25% increase in organic traffic.
2018--2019
Cetix
WordPress Developer
- Converted 12+ Figma/XD designs into pixel-perfect, fully responsive WordPress websites within agreed sprint timelines.
- Built custom Elementor and Cornerstone templates that reduced repetitive frontend build time by 40% for the team.
- Improved Core Web Vitals (LCP, CLS, FID) for 3 client sites, leading to measurable search ranking improvements within 60 days.
WordPress Plugin Portfolio
Official WordPress.org Plugins
Custom Plugin Development
Plugins
- Penneo API Integration for AccountView - Built a custom Penneo–AccountView integration to automate document signing and reduce manual work.
- Custom Shipping Integration – Stallion Express Built a custom Stallion Express shipping integration with real-time rate calculation to improve checkout accuracy.
- Canadian Black Box Car API Integration - Built a custom VIN lookup integration to retrieve vehicle details and track user searches for a smoother experience.
- Google My Business Post Automation - Built an automation system to schedule and publish posts directly to Google Business Profile, reducing manual work.
Live Website Projects
Figma to Beaver Builder WordPress conversion.
WordPress website development using the Kadence theme.
Multilingual tour guide business website development.
Figma landing page design for a window treatment business.
My Success Stories
“We worked together on various projects, and he has always been very understanding of our needs and highly capable of delivering to our expectations. Asad has always been very available for us, responsive, and efficient in moving projects forward. He consistently puts in the extra effort, especially when it comes to small details that make a real difference. We really appreciate his professionalism, reliability, and commitment to delivering quality work. We highly recommend him!”
"I have enjoyed working with Asad so much I also hired him on for a project at my other company. He is very professional, friendly, and responsive. He gets things done in a timely matter and we had great communication throughout the project. He communicated with multiple team members and we all found him pleasant and easy to work with. He helped fix bugs in our WordPress site that our original designer couldn't figure out. He came up with great design ideas for pages we needed updated. He also helped us with some SEO strategies. I highly recommend him!"
Frequently Asked Questions
Are you a designer, developer, or customizer?
I would describe myself as a Full Stack WordPress Developer because I work across both front-end and back-end development.I can design layouts in Figma, convert designs into fully functional WordPress websites, develop custom features/plugins, integrate APIs, and build automation workflows. This helps me handle projects from planning and UI design all the way to development, optimization, and deployment.
Are you familiar with page builders like Elementor, Cornerstone, Bricks, Divi, Avada, and WPBakery?
Yes — I’ve worked with most major WordPress page builders and themes over the years, including Elementor, Cornerstone, Bricks Builder, Divi, Avada, WPBakery, Gutenberg, Astra, Kadence, and more.
Every builder has its own workflow and limitations, so I usually adapt based on the project requirements rather than forcing a specific setup. Whether it’s maintaining an existing website, redesigning a layout, or building a fully dynamic system, I can work comfortably with different environments.
Do you understand conversion-focused website development and optimization?
Yes. I don’t just focus on making websites look good — I also focus on how users interact with them.
My process usually starts with understanding the business goal, target audience, and user flow. Then I work on improving layout structure, speed, mobile responsiveness, CTA placement, trust factors, SEO structure, and overall user experience to help improve engagement and conversions.
I also pay attention to performance optimization because faster websites usually provide a better user experience and stronger conversion results.
Can you work with AI automation systems and CRM integrations?
Yes. I actively work with AI-driven automation tools, workflow systems, APIs, and CRM integrations to help businesses automate repetitive tasks and improve efficiency.
This includes AI workflows, lead automation, third-party API connections, webhook systems, CRM synchronization, email automation, and custom business workflows integrated with WordPress or WooCommerce platforms.
I enjoy building systems that reduce manual work and create smarter user experiences.
Do you have experience with API integrations and custom plugin development?
Yes — custom plugin development and API integrations are a big part of my work.
I’ve developed and customized WordPress plugins for different business requirements, including booking systems, calculators, WooCommerce functionality, dynamic systems, and third-party service integrations.
I also have experience working with APIs and external platforms such as Penneo integrations, CRM systems, payment systems, automation workflows, and automotive-related APIs like Canadian Carfax integrations.
Alongside custom solutions, I’ve also worked with WordPress.org guideline-based plugin development and scalable plugin architecture.
What is your typical turnaround time?
The turnaround time depends on the project scope and complexity. Small updates or landing pages can usually be completed within a few hours, while larger custom WordPress or WooCommerce projects may take 1-2 days. I always try to maintain a fast turnaround, clear communication, and regular progress updates throughout the project.